• Only 26% of executive positions are held by women, and only 5% are women of color. (McKinsey & Company, 2023)  

• On the current trajectory, it will take about 95 years for Black employees...

Inside any PreSales person with the right level of desire there is a Powerful Presenter and Communicator! The trouble is that in many instances this power has been suppressed or even disabled by poor...

Closing a sale is no longer a viable sales outcome.  For many B2B solutions now, revenue isn’t generated until after the sale.  This presentation provides insights for expanding and refocusing...

Hollywood, Lone Wolf, So What,... - "Consensus Crimes" are common mistakes companies make implementing Consensus, based on our journey here at IFS. Combined with Demo2Win!'s "Demo Crime" framework, this...

There is a reason top tier presales professionals are considered unicorns: the job requires a difficult combination of technical expertise, customer facing skills, and sales & business acumen. And...

Join me on Canvas GFX's exhilarating journey as their first Solutions/Pre-Sales hire, where we are cracking the code on achieving 10X revenue. We'll dive into how we shook things up, learning that "what...

Understand the strengths and weaknesses of AI in sales with real world examples and statistics. A discussion of what to automate (and how) and where the human touch remains irreplaceable.

Here are seven validated demo success factors that lead to closed business. These approaches map delightfully to Great Demo! and Doing Discovery principles while differing markedly from traditional demos....

For two decades, Marketing Qualified Leads (MQLs) have been the standard for measuring initial Marketing success—deliver a qualified contact in the target market and Sales can take it from there. With...

We spend considerable time and effort honing our craft – why else are you attending Demofest?!   We watch webinars, listen to podcasts, read books, spend too much time on our LinkedIn...

Your sales team needs your technical wizardry, and your engineering team asks for help with your customer needs, how can you even think about helping other companies?

Like mixing vinegar and oil, the solution...

Success seems like a moving target. High pay, exciting teamwork, financial security, cutting-edge projects, or the impact you make – which one defines your "best you"? This talk draws on Roman’s journey...

All else being equal, buyers buy from the team they trust the most. Join Taunya Bunte, Dan Conway, and Chad Wilson in this live broadcast from 2Win Studios as they share practical tips and techniques...

Deal forecasts are among the most challenging things to get right in Sales. Take a closer look at how we harness technical wins and CRM deal data to predict revenues with less than 5% variance. We'll...

In this session, author and trainer Chris White will explore the often overlooked yet critical skill of influence in sales engineering and buyer enablement, introducing "Three Keys to Influence"...

How a great client experience is formed in breaking down the silos between sales and operations including lessons learned from painful churn, how to implement proactive changes to improve retention...

Join us for an exhilarating presentation as the MYOB Solution Consulting team unveils the game-changing journey they've embarked on with Consensus. Discover firsthand how cutting-edge AI tools are reshaping...

With there being a greater emphasis on retaining and growing customers, setting proper expectations has never been more important. Join Kristi Faltorusso, CCO at ClientSuccess, as she discusses the best...

“People buy from people they like.” “People don’t remember what you said. They remember how you made them feel.” If these overused LinkedIn posts are to be believed, we dare not deliver a boring product...

See how Lucid "sells visually" and why Demo Automation plays a vital role in our collaborative approach.

Attention spans are shrinking, and the way we consume content is rapidly evolving. In today's fast-paced world, traditional sales presentations are falling behind. With distractions at every turn and...

What is your first reaction when a competitor is mentioned on a call? Even as experienced Sales Engineers, we tend to immediately focus on the competitor. Sales Engineers typically scramble to remember...

In this session, Rew Dickinson will teach you how to use behavioral science and emotional intelligence to personalize not just to your audience's role, but to their nature. Learn how to sell faster...

How to build a world class EMEA SC organisation

Understanding customer needs is essential in today's option-filled world. Decision-makers want solutions that tackle their specific challenges and integrate easily with their existing tools, aiming to...

Facing challenges with your automated demos? You're not alone. Many demos are too long, complicated, or just plain boring, which can mean losing potential customers. Our session is here to help, offering...

Join us for an insightful session where we delve into the intricacies of Buyer Enablement. Learn practical strategies for overcoming challenges and step-by-step implementation techniques for driving success...

We all have to interview... whether you're a hiring manager trying to find the next great team member, or a candidate trying to land your next role.

Yet most people... aren't very good at it.

In this talk,...

Learn to leverage the principles of stoicism to approach the presales process in the right frame of mind. The four pillars of stoicism are wisdom, justice, temperance and courage. Hear from Tony Francetic,...

Hello, adventurer,

Ah, I see you, too, have embarked on the quest to the fabled Presales Excellence Keep.

Let us journey together then, through this realm where the metallic hum of automation fills the...

A how to session for people who want a diverse pipeline of candidates for hiring.  You'll learn why diversity in your team matters, how to find highly qualified diverse candidates, and how to...

Today’s buyers don’t want to talk to sellers, much less be pulled through an arduous sales process. Salespeople and SEs have limited amounts of time with buyers when it does make sense to do...

Join this session to learn how we are using the transformative power of our Associate Sales Engineer (ASE) Program to reshape presales. We'll share how breaking the traditional molds of presales candidates...

The human brain is an amazing machine. It's capable of incredible and wonderful things, but it can also be a hidden and powerful opponent, especially against sales. Come learn about the bias that the...

This session addresses the different types of buyer intent, and how it should affect the demo you present to your prospect. Informational intent to plan for future purchases is equally important as transactional...

Sales engineers are lifelong learners by nature. Sometimes, those lessons can change the trajectory of a career. These are the three lessons, learned over my 20+ years in presales, that profoundly impacted...

The technical validation exercise is the most important event in a sales cycle. Creating a compelling and differentiated wrap up presentation is crucial to getting the deal done. No pressure. This session...

The early adopter advantages in video outreach are on their way out. With sales-related videos surging up to 135% in certain industries, prospects are quicker to hit “delete.” In a saturated market, standing...