Date May 21 – 23
SPEAKERS
Avatar of Aaron Morin AM
Aaron Morin
Head of Product
Kandji
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Avatar of Alfonso Franklin AF
Alfonso Franklin
Vice President, Solution Engineering
Sigma Computing
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Avatar of Andy Pollard AP
Andy Pollard
Production Manager, Digital Demo Experience
Infor
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Avatar of Ani Gottiparthy AG
Ani Gottiparthy
CEO
DealPage
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Avatar of Art Fromm - Team Sales Development AF
Art Fromm - Team Sales Development
President/Founder
Team Sales Development Inc
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Avatar of Austin Allen AA
Austin Allen
Director, Solutions Architecture
Pondurance
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Avatar of Bhavik Gandecha BG
Bhavik Gandecha
Manager, Solutions Consulting
Bazaarvoice
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Avatar of Bill Balnave BB
Bill Balnave
Vice President of Technical Services
Mezmo
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BZ
Brian Zurcher
Sr Director of Product
Consensus
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Avatar of Chad Wilson CW
Chad Wilson
VP of Operations
2winglobal
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Avatar of Chris White CW
Chris White
Co-Founder
Tech Sales Mastery
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Avatar of Dan Conway DC
Dan Conway
CEO
2Win
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Avatar of David Duffett DD
David Duffett
CEO - Chief EnthusIASM Officer
Let the Geek Speak
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Avatar of David Yockelson DY
David Yockelson
VP
Gartner
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Avatar of Diana Cappello DC
Diana Cappello
Director, Solutions Consulting
Eightfold
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Avatar of Doug Johnson DJ
Doug Johnson
CEO
Consensus
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Avatar of Dwayne Hoover DH
Dwayne Hoover
VP Solutions Engineering
Anjuna Security
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Avatar of Elisabeth Marino EM
Elisabeth Marino
Global Sales Enablement Program Manager
Semrush
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Avatar of Ellie Linehan EL
Ellie Linehan
VP Solutions
Canvas GFX
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Avatar of Emily Keator EK
Emily Keator
Senior Solutions Engineer
Lucid Software
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Avatar of Eoin Kavanagh EK
Eoin Kavanagh
Lead Sales Engineer
Gong
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Avatar of Garin Hess GH
Garin Hess
Founder
Consensus
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Avatar of Jack Ashman JA
Jack Ashman
Senior Director, GTM, EMEA
Outreach
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Avatar of Javier Lopez JL
Javier Lopez
Head of Presales Consulting Europe & APAC
JAGGER
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Avatar of Jeremy Bender JB
Jeremy Bender
Director of Technical & Solutions Enablement
Allego
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Avatar of Jim Hogan JH
Jim Hogan
Chief Innovation Evangelist
Google
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Avatar of Jon Billett JB
Jon Billett
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Avatar of Julia Klaric JK
Julia Klaric
Senior Solutions Engineer - Global Accounts
Atlassian
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Avatar of Julie Hansen JH
Julie Hansen
Founder
Performance Sales Training
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Avatar of Keith Tanaka KT
Keith Tanaka
SVP of Sales
Lucid Software
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Avatar of Kerry Sokalsky KS
Kerry Sokalsky
Managing Director
Tech Sales Mastery
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Avatar of Kristi Faltorusso KF
Kristi Faltorusso
Chief Customer Officer
ClientSuccess
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Avatar of Lidia Vasileva LV
Lidia Vasileva
Director
PacketMage LTD
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Avatar of Malcolm Murphy MM
Malcolm Murphy
Senior Director - Sales Engineering
Mimecast
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Avatar of Matt Lauer ML
Matt Lauer
Sr. Revenue Operations Manager
Consensus
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Avatar of Mark McKinlay MM
Mark McKinlay
Director
BE Smart Consulting
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Avatar of Mark Green MG
Mark Green
Director of Buyer Enablement & Presales
Doug Corp
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Avatar of Michael McDowell MM
Michael McDowell
Sr. Solutions Consultant
UserTesting
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Avatar of Mike Trionfo MT
Mike Trionfo
Chief Product & Technology Officer
Consensus
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Avatar of Michael Turner MT
Michael Turner
Vice President, WW Solution Architecture
AppViewX
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Avatar of Natasja Bax NB
Natasja Bax
Principal
The DemoScene
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Avatar of Neil Lynch NL
Neil Lynch
Commerce Product Marketing Manager
Oracle NetSuite
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Avatar of Peter Cohan PC
Peter Cohan
Founder and Principal
The Second Derivative - Great Demo!
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Avatar of Renato Bonomini RB
Renato Bonomini
VP Sales Engineering
ContentWise
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Avatar of Rew Dickinson RD
Rew Dickinson
CEO
Alpha Presales
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Avatar of Robin Hemerik RH
Robin Hemerik
Solution Consulting Environments
MYOB
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Avatar of Rob Dean RD
Rob Dean
Head of PreSales
Theaccessgroup
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Avatar of Roman Mezhibovski RM
Roman Mezhibovski
Sr. Sales Engineer - Media & Entertainment
Google Cloud
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Avatar of Ron Whitson RW
Ron Whitson
VP - GPS
Seismic
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Avatar of Ryan Roberts RR
Ryan Roberts
Sr. Director of Marketing
Clicklease
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Avatar of Sarah Lustenberger SL
Sarah Lustenberger
Global Customer Engineering Leader, SMB & Specialists
Google
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Avatar of Scott Reeder SR
Scott Reeder
Director of Sales Engineering
ReliaQuest
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Avatar of Steffen Brettschneider SB
Steffen Brettschneider
Global Director Presales Transformation
IFS
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Avatar of Susan Beal SB
Susan Beal
Chief Customer Officer
Blue Yonder
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Avatar of Taunya Bunte TB
Taunya Bunte
Master Coach, Facilitator, Trainer
2Win!
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Avatar of Todd Janzen TJ
Todd Janzen
SVP Buyer Enablement and Customer Success
Consensus
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Avatar of Tom Edwards TE
Tom Edwards
Consensus Global Adoption Leader
BlackLine
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Avatar of Tony Francetic TF
Tony Francetic
Director of Pre-Sales Support
Thomson Reuters
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Avatar of Tyler Greene TG
Tyler Greene
Senior Director of Solution Engineering
Lucid Software
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Avatar of Kelly Cone KC
Kelly Cone
AE
Consensus
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Avatar of David Peck DP
David Peck
Client Success Manager
Consensus
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Avatar of Alex Edwards AE
Alex Edwards
VP of Client Success
Consensus
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Avatar of Kyle Boren KB
Kyle Boren
Account Executive
Consensus
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Avatar of Katie McCurdy KM
Katie McCurdy
Enterprise Client Success Manager
Consensus
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Avatar of Ammon Miller AM
Ammon Miller
Client Success Manager
Consensus
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JK
Julia Klaric
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AGENDA
All Dates
May 21
May 22
May 23
  • All Tracks
  • Buyer Enablement
  • Presales Leader
  • Presales Leader 2
  • Tactical Presales
  • Consensus Client Beginner
  • Consensus Client Advanced
May 21
2:00 PM - 3:00 PM UTC
Keynote | Presales is Your Key to Next Level Customer Experience - A View From the C-Suite
  • Doug Johnson
  • Mark Green
  • Susan Beal
3:00 PM - 4:00 PM UTC
Awaken The Powerful Presenter Within!

Inside any PreSales person with the right level of desire there is a Powerful Presenter and Communicator! The trouble is that in many instances this power has been suppressed or even disabled by poor...

  • David Duffett
3:00 PM - 4:00 PM UTC
Consensus Crimes - 6 Ways to Sabotage Your Presales Revolution

Hollywood, Lone Wolf, So What,... - "Consensus Crimes" are common mistakes companies make implementing Consensus, based on our journey here at IFS. Combined with Demo2Win!'s "Demo Crime" framework, this...

  • Steffen Brettschneider
3:00 PM - 4:00 PM UTC
Defying The Odds: Lessons Learned while Building Diverse SE & SE Leadership Teams
  • Only 26% of executive positions are held by women, and only 5% are women of color. (McKinsey & Company, 2023)  

  • On the current trajectory, it will take about 95 years for Black employees...

  • Alfonso Franklin
  • Sarah Lustenberger
  • Kyle Boren
3:00 PM - 4:00 PM UTC
The Evolution of Presales and Sales to Support Client Success

Closing a sale is no longer a viable sales outcome.  For many B2B solutions now, revenue isn’t generated until after the sale.  This presentation provides insights for expanding and refocusing...

  • Art Fromm - Team Sales Development
4:00 PM - 5:00 PM UTC
Smart Selling with AI: Opportunities and Minefields

Understand the strengths and weaknesses of AI in sales with real world examples and statistics. A discussion of what to automate (and how) and where the human touch remains irreplaceable.

  • Ani Gottiparthy
4:00 PM - 5:00 PM UTC
Journey to 10X Revenue: Insights from Canvas GFX's First Solutions Hire

Join me on Canvas GFX's exhilarating journey as their first Solutions/Pre-Sales hire, where we are cracking the code on achieving 10X revenue. We'll dive into how we shook things up, learning that "what...

  • Ellie Linehan
4:00 PM - 5:00 PM UTC
Seven Validated Habits for Stunningly Successful Demos

Here are seven validated demo success factors that lead to closed business. These approaches map delightfully to Great Demo! and Doing Discovery principles while differing markedly from traditional demos....

  • Peter Cohan
4:00 PM - 5:00 PM UTC
The Case for Presales Enablement: Impacts, Justification, & Best Practices

There is a reason top tier presales professionals are considered unicorns: the job requires a difficult combination of technical expertise, customer facing skills, and sales & business acumen. And...

  • Jeremy Bender
5:00 PM - 6:00 PM UTC
MQLs Are No Longer Enough: Why Marketing Should Be Required to Deliver a Qualified Buying Group (QBG)

For two decades, Marketing Qualified Leads (MQLs) have been the standard for measuring initial Marketing success—deliver a qualified contact in the target market and Sales can take it from there. With...

  • Garin Hess
5:00 PM - 6:00 PM UTC
How We Streamlined Our Technical Evaluation Process (and Got Our CEO's Attention!)
  • Scott Reeder
  • David Peck
5:00 PM - 6:00 PM UTC
Why STEM Belongs in Presales
  • Emily Keator
  • Tyler Greene
  • Katie McCurdy
5:00 PM - 6:00 PM UTC
Turbocharge Your Presales Skills: Learn the Right Way

We spend considerable time and effort honing our craft – why else are you attending Demofest?!   We watch webinars, listen to podcasts, read books, spend too much time on our LinkedIn...

  • Kerry Sokalsky
  • Alex Edwards
6:00 PM - 7:00 PM UTC
Beyond the Bottom Line: Presales Success on Your Terms

Success seems like a moving target. High pay, exciting teamwork, financial security, cutting-edge projects, or the impact you make – which one defines your "best you"? This talk draws on Roman’s journey...

  • Roman Mezhibovski
6:00 PM - 7:00 PM UTC
Building Your Personal Brand

All else being equal, buyers buy from the team they trust the most. Join Taunya Bunte, Dan Conway, and Chad Wilson in this live broadcast from 2Win Studios as they share practical tips and techniques...

  • Chad Wilson
  • Dan Conway
  • Taunya Bunte
6:00 PM - 7:00 PM UTC
Vinegar & Oil: PreSales and Partners

Your sales team needs your technical wizardry, and your engineering team asks for help with your customer needs, how can you even think about helping other companies?

Like mixing vinegar and oil, the solution...

  • Renato Bonomini
6:00 PM - 7:00 PM UTC
The Many Uses of Technical Wins: How We Nailed Revenue Forecasting Within a 5% Variance

Deal forecasts are among the most challenging things to get right in Sales. Take a closer look at how we harness technical wins and CRM deal data to predict revenues with less than 5% variance. We'll...

  • Aaron Morin
  • Kyle Boren
7:00 PM - 8:00 PM UTC
Unifying the Client Experience

How a great client experience is formed in breaking down the silos between sales and operations including lessons learned from painful churn, how to implement proactive changes to improve retention...

  • Austin Allen
  • David Peck
7:00 PM - 8:00 PM UTC
The Presales Moment Can’t Be About Presales
  • Todd Janzen
7:00 PM - 8:00 PM UTC
The Three Keys to Influence: Revolutionize Your Sales Approach

In this session, author and trainer Chris White will explore the often overlooked yet critical skill of influence in sales engineering and buyer enablement, introducing "Three Keys to Influence"...

  • Chris White
8:00 PM - 9:00 PM UTC
Early Arrival: Introducing Customer Success in the Sales Process

With there being a greater emphasis on retaining and growing customers, setting proper expectations has never been more important. Join Kristi Faltorusso, CCO at ClientSuccess, as she discusses the best...

  • Kristi Faltorusso
8:00 PM - 9:00 PM UTC
Demotainment - Delivering a Demo They'll Remember

“People buy from people they like.” “People don’t remember what you said. They remember how you made them feel.” If these overused LinkedIn posts are to be believed, we dare not deliver a boring product...

  • Michael McDowell
8:00 PM - 9:00 PM UTC
Unleashing the Power of AI: Transforming Sales Demo Automation for Maximum Impact

Join us for an exhilarating presentation as the MYOB Solution Consulting team unveils the game-changing journey they've embarked on with Consensus. Discover firsthand how cutting-edge AI tools are reshaping...

  • Robin Hemerik
8:00 PM - 9:00 PM UTC
Key Highlights from the 2024 Sales Engineering Workload & Compensation Report
  • Kerry Sokalsky
  • Mark Green
May 22
2:00 PM - 3:00 PM UTC
Keynote | The Evolution of Our Demo to Build a Billion dollar Brand

See how Lucid "sells visually" and why Demo Automation plays a vital role in our collaborative approach.

  • Doug Johnson
  • Keith Tanaka
  • Mark Green
  • Tyler Greene
3:00 PM - 4:00 PM UTC
StoryQuadrant - Storytelling in Business Part 1

Attention spans are shrinking, and the way we consume content is rapidly evolving. In today's fast-paced world, traditional sales presentations are falling behind. With distractions at every turn and...

  • Jon Billett
3:00 PM - 4:00 PM UTC
Good businesspeople personalize to the role. Great businesspeople personalize to the human. Do both.

In this session, Rew Dickinson will teach you how to use behavioral science and emotional intelligence to personalize not just to your audience's role, but to their nature. Learn how to sell faster...

  • Rew Dickinson
3:00 PM - 4:00 PM UTC
Building a World Class International SC Organisation

How to build a world class EMEA SC organisation

  • Jack Ashman
  • Kelly Cone
3:00 PM - 4:00 PM UTC
Embrace Your Competition - It's Likely a Good Sign

What is your first reaction when a competitor is mentioned on a call? Even as experienced Sales Engineers, we tend to immediately focus on the competitor. Sales Engineers typically scramble to remember...

  • Eoin Kavanagh
4:00 PM - 5:00 PM UTC
Great Interview Questions... and How to Answer Them

We all have to interview... whether you're a hiring manager trying to find the next great team member, or a candidate trying to land your next role.

Yet most people... aren't very good at it.

In this talk,...

  • Malcolm Murphy
4:00 PM - 5:00 PM UTC
7 Actional Tips to Elevate Your Automated Demos: Overcome lengthiness, complexity, and dullness and turn viewers into leads.

Facing challenges with your automated demos? You're not alone. Many demos are too long, complicated, or just plain boring, which can mean losing potential customers. Our session is here to help, offering...

  • Natasja Bax
4:00 PM - 5:00 PM UTC
Presales - From Demos to Solutions

Understanding customer needs is essential in today's option-filled world. Decision-makers want solutions that tackle their specific challenges and integrate easily with their existing tools, aiming to...

  • Julia Klaric
  • Julia Klaric
4:00 PM - 5:00 PM UTC
Mastering Buyer Enablement: Strategies and Steps for Success

Join us for an insightful session where we delve into the intricacies of Buyer Enablement. Learn practical strategies for overcoming challenges and step-by-step implementation techniques for driving success...

  • Mark McKinlay
  • Mark Green
5:00 PM - 6:00 PM UTC
Your Diversity Advantage: Master the Art of Sourcing Diverse Candidates

A how to session for people who want a diverse pipeline of candidates for hiring.  You'll learn why diversity in your team matters, how to find highly qualified diverse candidates, and how to...

  • Diana Cappello
5:00 PM - 6:00 PM UTC
Why and How Interactive Demo Technology Will Change Your (Buyer’s) Life

Today’s buyers don’t want to talk to sellers, much less be pulled through an arduous sales process. Salespeople and SEs have limited amounts of time with buyers when it does make sense to do...

  • David Yockelson
5:00 PM - 6:00 PM UTC
The Stoic Presales Professional

Learn to leverage the principles of stoicism to approach the presales process in the right frame of mind. The four pillars of stoicism are wisdom, justice, temperance and courage. Hear from Tony Francetic,...

  • Tony Francetic
5:00 PM - 6:00 PM UTC
Whiteboarding in the Age of Demo Automation. A tale of dragons and wizards

Hello, adventurer,

Ah, I see you, too, have embarked on the quest to the fabled Presales Excellence Keep.

Let us journey together then, through this realm where the metallic hum of automation fills the...

  • Lidia Vasileva
6:00 PM - 7:00 PM UTC
Sales Engineer vs. The Brain

The human brain is an amazing machine. It's capable of incredible and wonderful things, but it can also be a hidden and powerful opponent, especially against sales. Come learn about the bias that the...

  • Bill Balnave
6:00 PM - 7:00 PM UTC
Buyer Intent and Planning Your Demo

This session addresses the different types of buyer intent, and how it should affect the demo you present to your prospect. Informational intent to plan for future purchases is equally important as transactional...

  • Elisabeth Marino
6:00 PM - 7:00 PM UTC
Breaking the Mold: Building an Associate SE Program to Diversify Presales and Ignite Growth

Join this session to learn how we are using the transformative power of our Associate Sales Engineer (ASE) Program to reshape presales. We'll share how breaking the traditional molds of presales candidates...

  • Ron Whitson
7:00 PM - 8:00 PM UTC
Three Presales Lessons That Changed My Career

Sales engineers are lifelong learners by nature. Sometimes, those lessons can change the trajectory of a career. These are the three lessons, learned over my 20+ years in presales, that profoundly impacted...

  • Neil Lynch
7:00 PM - 8:00 PM UTC
3 Ways to Measure and Implement Buyer Velocity

What closes a deal faster? What increases win rates? And how can this be made easy to understand for sales leaders? Matt will show three key ways to measure and map buyer velocity to increase close rates,...

  • Matt Lauer
7:00 PM - 8:00 PM UTC
Lights, Camera, Prospect!  Level Up Your Video Outreach

The early adopter advantages in video outreach are on their way out. With sales-related videos surging up to 135% in certain industries, prospects are quicker to hit “delete.” In a saturated market, standing...

  • Julie Hansen
7:00 PM - 8:00 PM UTC
That's a Wrap: Nailing the POC Wrap-up

The technical validation exercise is the most important event in a sales cycle. Creating a compelling and differentiated wrap up presentation is crucial to getting the deal done. No pressure. This session...

  • Dwayne Hoover
  • Katie McCurdy
8:00 PM - 9:00 PM UTC
Keynote | Innovate with Jim: Neuroinclusive problem solving for innovation breakthrough

This session advocates for a neuroinclusive approach to innovation, emphasizing that diversity in thought and processing styles leads to better solutions. It provides a strategic framework for neuroinclusive...

  • Brian Zurcher
  • Doug Johnson
  • Jim Hogan
  • Mark Green
  • Mike Trionfo
May 23
2:00 PM - 3:00 PM UTC
Customer Keynote: Driving Change and Adoption across the Organization

Adopting new technology can be challenging. This session will outline effective strategies to facilitate and accelerate adoption. Discover how to align organizational goals with user needs and leverage...

  • Todd Janzen
  • Tom Edwards
  • Alex Edwards
  • Katie McCurdy
3:00 PM - 4:00 PM UTC
Client Advanced | Tours - the next step in the digital buying experience

Diving into why an interactive element is essential to the digital buying experience

  • Rob Dean
3:00 PM - 4:00 PM UTC
Client Beginner | Using Consensus Through the Sales Cycle

Discover how Consensus is helping Jaggaer during the Sales cycle by providing efficiency and qualification tools in a multi-national environment.

  • Javier Lopez
4:00 PM - 5:00 PM UTC
Client Advanced | Automate to Elevate: Building Your Content Factory for Scalable Demo Automation Success
  • Mark McKinlay
  • Ammon Miller
4:00 PM - 5:00 PM UTC
Client Beginner | Consensus Roadmap
  • Brian Zurcher
  • Mike Trionfo
  • Katie McCurdy
5:00 PM - 6:00 PM UTC
Client Beginner | Developing a Successful Content Creation Strategy for Consensus

Learn how to elevate your content creation strategy and processes in today’s dynamic digital landscape. Uncover winning strategies used by Bazaarvoice in defining their brand voice in an omnichannel approach...

  • Bhavik Gandecha
5:00 PM - 6:00 PM UTC
Client Advanced | Effective Reporting & Maximizing Data
  • David Peck
6:00 PM - 7:00 PM UTC
Client Beginner | Think Out of the Box and Get the Most out of Consensus Tours

If you are a Tours creator in Consensus,  you already want to provide the best experiences for your customers and prospects. Sometimes a simple clickthrough example won’t cut it. Infor’s creative...

  • Andy Pollard
6:00 PM - 7:00 PM UTC
Client Advanced | How to Identify and Measure Consensus’ Impact

How to build an ROI that matters to you!

  • Katie McCurdy
7:00 PM - 8:00 PM UTC
Client Beginner | Automating the Sales Funnel: A Marketing Perspective

In the dynamic landscape of digital marketing, mastering the art of automating the sales funnel is imperative for businesses aiming to thrive. This session dives into core strategies that empower marketers...

  • Ryan Roberts
7:00 PM - 8:00 PM UTC
Client Advanced | A Day in the Life of a Consensus AE
  • Kelly Cone
  • Kyle Boren
8:00 PM - 9:00 PM UTC
Consensus Customer Closing Keynote & Game
  • Ammon Miller
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