Sales is changing. The best sellers now understand that moving from tactical to strategic selling is essential for real success. One-size-fits-all strategies no longer work in today's environment, and an account-based sales motion is how the top sales teams win in 2025. This approach requires deep account intelligence and genuine buyer understanding.

Semir will demonstrate practical methods to analyze target accounts, uncover executive priorities, and align with business objectives. You'll see real examples of how to transform product-focused conversations into strategic discussions that connect directly to customer initiatives. Learn specific techniques to extract insights from earnings calls and company statements that position you as a trusted advisor, not just another vendor.